Jim Krause

Jim Krause is a very versatile person he has been a designer, photographer, illustrator, and a writer. In this documentary Krause talks immensely about color and all there is to know about color and the color wheel. Krause starts off by telling the viewer that it is very important that designers know what the color wheel is and how it functions. Further on Krause explains that any color has three main features, which is hue, saturation, and value. Although colors are made up of these three characteristics value is the most important because it creates clarity and without value the color wouldn’t exist. Krause explains the different color families that exist, which is CMYK, RGB, and Spot Colors. Krause also talks about how important it is for designers to calibrate their monitors to be able to communicate with others about certain colors. As the video continues Krause begins to talk about the formula he uses to create his work for his clients. Krause wants to connect with the audience and use different colors from the competitor. Krause also wants to make sure the colors represent the client’s product well and be practical about his work. Towards the end of the documentary Krause starts to talk about page layout and how sometimes its good to color borrow from an image in the layout. By color borrowing the designer is able to catch the viewer’s attention and be able to communicate better with the colors of the actual picture. After watching this documentary about Jim Krause it is important to know how much there is to know about color and the best methods possible to using color.