Ina Saltz

Ina Saltz talked about typography and how scale, color, contrast and hierarchy are very important to setting typography. It is important for the type to be read with comfort and ease, so that the reader stays interested in the long paragraphs. Saltz stated that when setting type it is important that there is typographic color. Typographic color is created with tonal weight or greyness, how smooth and even the type flows, and that there are no rivers, widows or orphans in the paragraphs. When the leading and font sizes are manipulated the color of the text changes. A good way to create contrast is to change the weight of the font. It is very important to know that red text on a black background or vice-versa is not a good match because it is difficult to look at with the human eye. In the same way yellow text on a white background or vice-versa is not a good match either. Saltz also stated that size matters and that more leading is always more inviting to the reader. It is also important to balance typography and pictures when they are utilized together, whether the entire or part of the picture is used. If a picture is ever used and are in doubt, just enlarge the image to make the designing process a bit easier. Saltz talked about how visual excitement, legibility, and readability are very important when using images in the design. Saltz agreed that if a shadow is going to be used with type then the best direction to use the shadow is in the South East direction, it is just more pleasing to the eye. Saltz provided a lot of beneficial and important information to young designers who are in need of help when using type.