Jessica Hische

Watching the small documentary on Jessica Hische really inspired me to continue to make letters and different forms of type. Hische has worked for many clients such as Samsung, Target, Victoria’s Secret, and Nike. When Hische started to talk about her project process she said she always starts with the letterform and then moves on to add all the ornamentation after. I think it’s good to focus first on the letter because the letterform will determine the ornamentation not the other way around. Hische also talked about how important it is to teach oneself how to look for letters in everyday life because it will expand your ability to create more letterforms. Hische furthermore talks about how important it is to be creative everyday, and she is able to achieve that with her website Daily Drop Cap where she creates a different letter everyday. It is also very important for your workplace to be an extension of yourself. Hische’s business partner Erik Manicovick stated that sometimes he uses tools he doesn’t know how to use and sometimes the work becomes the final product because the outcome is much more natural. An important topic that Hische brings up is that it is very important for projects to be born on paper and finalized on the computer because the result is much more organic and natural. Hische also talked about how a letterer is not the same as a typeface/type designer. A letterer focus more on a letter or a couple letters than as a typeface as a whole. The information that Hische provided in this documentary allowed me to visualize concepts differently and expand my creative process as well.